Why we started Launch72
The unfair truth about web design.
For 15 years I sold five-figure websites to massive corporations, and watched agencies overcharge the small businesses that needed them most. So I built the opposite.
Custom site · live in 72 hours · flat $499 · you own the code
15 years on the other side
I watched the game from the inside.
I spent my career selling high-end digital strategies and comprehensive web builds to massive corporations. I watched agencies charge five-figure fees, drag projects out over six months, and bury simple solutions under layers of confusing tech jargon and endless meetings.
And every single week, I’d talk to the people who keep our communities moving: the auto shop down the street, the neighborhood dentist, the independent tradesperson. They knew they needed to look credible online and capture local search. But they were trapped between two terrible options.
Two terrible options
Trapped between bad and worse.
Option one
The Agency Trap
Spend $2,500+ upfront and wait months for a website you don’t even know how to update: buried under tech jargon, endless meetings, and a five-figure invoice padded with corporate bloat.
Option two
The DIY Trap
Waste dozens of stressful hours wrestling with Wix or Squarespace, only to end up with a site that looks amateur and doesn’t convert the leads you needed it to capture.
Small business owners are already wearing ten different hats: operations, payroll, customer service, delivery. You don’t have time to learn code, you don’t want a lecture on digital infrastructure, and you certainly don’t want to get ripped off.
The tipping point
A better way to build. Enter Launch72.
Most of what agencies bill for is slow, repetitive production work and the overhead around it. So I built a streamlined process that handles the heavy lifting fast, which frees 100% of my human energy for what actually matters: your positioning, your copy, your design, your local SEO foundation.
We cut out the corporate bloat and passed the savings directly to the people who keep our local communities moving.
How it works
Radically simple.
A premium, custom website. Live in 72 hours. For a flat $499. No retainers, no tech-speak, no homework for you.
Your positioning, clean copy, high-converting design, and a local SEO foundation, not a template.
Start online, send what you have, and your storefront goes live on your own domain.
No bloated monthly retainers, no homework, no tech-speak. You own the code.
Miss the 72-hour deadline and you get every single penny back. Simple as that.
Who builds your site
A small team that’s seen the inside.
Launch72 is a lean studio based in Toronto: senior people who spent years inside big agencies, now pointed at the businesses those agencies priced out. A streamlined process does the busywork; experienced people make the calls. That’s how the work stays high-end and the price stays $499.
50 years of combined experience in web, SEO, and B2B sales. Toronto-based. We’ve done this long enough to know what actually wins for local businesses, and what’s a waste of your money. We’ll tell you both, for free.
Most of what we do starts with the site: web design in Toronto. After launch, the two things that move the needle for a local business are a properly-run Google Business Profile and ongoing local SEO and AEO.
On every build, paid or free, you agree Launch72 may feature your finished website and business name on launch72.ca and in our marketing.
No catch
Why only $499?
We don’t run like a traditional agency. No large team to support, no weeks of meetings, no retainer, and a streamlined production process. Experienced people make the decisions that matter: your message, your design, your customers. Less overhead means a lower price, and we pass it on.
You pay once, you own the code, hosting is free, and your only ongoing cost is your domain (~$15/yr).
You run your business. We’ll launch your site.
It’s that simple. $499 flat · live in 72 hours · 100% back if we miss the deadline