Why we started Launch72
The unfair truth about web design.
For 15 years I sold five-figure websites to massive corporations — and watched agencies overcharge the small businesses that needed them most. So I built the opposite.
Custom site · live in 72 hours · flat $499 · you own the code
15 years on the other side
I watched the game from the inside.
I spent my career selling high-end digital strategies and comprehensive web builds to massive corporations. I watched agencies charge five-figure fees, drag projects out over six months, and bury simple solutions under layers of confusing tech jargon and endless meetings.
And every single week, I’d talk to the people who keep our communities moving — the auto shop down the street, the neighborhood dentist, the independent tradesperson. They knew they needed to look credible online and capture local search. But they were trapped between two terrible options.
Two terrible options
Trapped between bad and worse.
Option one
The Agency Trap
Spend $2,500+ upfront and wait months for a website you don’t even know how to update — buried under tech jargon, endless meetings, and a five-figure invoice padded with corporate bloat.
Option two
The DIY Trap
Waste dozens of stressful hours wrestling with Wix or Squarespace, only to end up with a site that looks amateur and doesn’t convert the leads you needed it to capture.
Small business owners are already wearing ten different hats — operations, payroll, customer service, delivery. You don’t have time to learn code, you don’t want a lecture on digital infrastructure, and you certainly don’t want to get ripped off.
The tipping point
Enter AI. Enter Launch72.
Technology hit a tipping point. AI made it possible to automate the slow, repetitive busywork agencies use to justify their bloated invoices. So I built a custom engine where AI handles the digital heavy lifting — which frees 100% of my human energy for what actually matters: your positioning, your copy, your design, your local SEO foundation.
We cut out the corporate bloat and passed the savings directly to the people who keep our local communities moving.
How it works
Radically simple.
A premium, custom website. Live in 72 hours. For a flat $499. No retainers, no tech-speak, no homework for you.
Your positioning, clean copy, high-converting design, and a local SEO foundation — not a template.
Book a quick call, lock your direction, and your storefront goes live on your own domain.
No bloated monthly retainers, no homework, no tech-speak. You own the code.
Miss the 72-hour deadline and you get every single penny back. Simple as that.
Who builds your site
A small team that’s seen the inside.
Launch72 is a lean Toronto studio: senior people who spent years inside big agencies, now pointed at the businesses those agencies priced out. AI does the busywork; experienced humans make the calls. That’s how the work stays high-end and the price stays $499.
50 years of combined experience in web, SEO, and B2B sales. Toronto-based. We’ve done this long enough to know what actually wins for local businesses — and what’s a waste of your money. We’ll tell you both, on the call, for free.
Launch72 is a Toronto-based web design studio serving small businesses across the US and Canada. We build custom websites in 72 hours for a flat $499 — no monthly fees, free hosting, and you own the code.
On every build — paid or free — you agree Launch72 may feature your finished website and business name on launch72.ca and in our marketing.
No catch
Why it’s only $499.
Two reasons — one permanent, one temporary.
The permanent one: we run a different model. AI handles the busywork that makes agencies slow and expensive; experienced people handle the judgment — your message, your design, your customers. Then we pass the savings to you instead of padding our margin. Small businesses should be the first to benefit from AI, not the last.
The temporary one: $499 is our founding rate for our first 50 builds while we grow our portfolio. After that, standard pricing applies — still a fraction of agency prices, because the model doesn’t change. Either way, you pay once, you own the code, hosting is free, and your only ongoing cost is your domain (~$15/yr).
You run your business. We’ll launch your site.
It’s that simple. $499 flat · live in 72 hours · 100% back if we miss the deadline