Questions, answered.

Yes, because referrals check you out before they call. When someone hears your name, the first thing they do is Google you. No site, or an old one, and the referral cools before it reaches you. The website is the handshake before the handshake.

Social is rented land. You don't control it, it's hard to find via search, and it rarely shows up for "near me" queries. A website is the home base everything else points to, and the one Google ranks.

Because most local buying starts with a search: "plumber near me", "dentist [neighbourhood]". If you're not in those results, you're invisible at the exact moment someone's ready to spend. We build the foundation that lets you show up.

We build the on-page foundation that ranking depends on: fast load, mobile-friendly, proper local structure and data, clear service and location signals. Ranking then compounds over weeks as Google trusts the site; pairing it with a Google Business Profile speeds it up. We're honest about this: it's a foundation, not an overnight #1.

It's your listing on Google Maps and in the "near me" pack, often the first thing people see. Set up well, it drives calls and directions on its own and reinforces your website's ranking. It's the highest-leverage move after the site.

Two reasons. One, every week without a site is leads quietly going to competitors. Two, the businesses that win new customers online are the ones that show up looking credible when someone searches. Getting found is step one to everything that comes next.

That's the opportunity. In a field of weak or missing sites, a sharp, fast one makes you the obvious choice, for the same reason a clean storefront wins walk-ins.

No. Your job is one short online form, sending whatever you already have, and one review of the finished first version. We handle the build, the copy, the photos, the hosting, the launch. Afterward, editing your hours or prices takes seconds.

For most local businesses, yes, and on purpose. A focused custom site that loads instantly and guides visitors to one action converts better than a sprawling site nobody finishes reading. It covers who you are, what you do, proof, and how to reach you. If you outgrow it, we can grow it.

A complete custom site: design, conversion copy written from your business, mobile optimization, local SEO foundation, a contact/booking setup, a free text wordmark, launch on your domain, and free hosting for life. You own the code when it's done.

No catch. We don't run like a traditional agency: no large team, no weeks of meetings, no retainer, and a streamlined production process. Experienced people make the decisions that matter. Less overhead means a lower price. The best answer is the work itself. See Our Work.

Your domain (~$15/yr, paid to the registrar, not us), a fully designed logo (a free text wordmark is included; a custom logo is an add-on), and optional extras like Google Business Profile work, ongoing SEO, social management, or AI automations. We'll only ever suggest what's worth it for you.

None from us. Hosting is free for life. Your only recurring cost is your domain (~$15/yr). Optional services like SEO or social management are monthly only if you choose them.

Yes. One time, paid in full upfront. CAD 499 plus applicable tax for Canadian businesses; a flat USD 499 for US businesses.

For Canadian businesses, yes: applicable Canadian sales tax (GST/HST) is added to CAD 499. US businesses pay a flat USD 499.

Both, by country. Canadian businesses pay CAD 499 plus applicable tax. US businesses pay USD 499. You'll see the right price when you start.

We build anything our standard hosting can run: multi-page sites, calculators, quote forms, menus, galleries. Online stores with large catalogues, member logins, back-office integrations or custom web apps need more than that, so we quote them separately before you pay.

Six steps, no call needed: start your website (pay and tell us about your business) → send what you have → your project is Ready to Build → we deliver the first version within 72 hours → you send one consolidated list of changes → we make them and launch on your domain.

When your project is Ready to Build: your payment is confirmed and we have the information and access we need to start. Time spent waiting on you doesn't count toward the 72 hours.

No. Everything happens online: a short form, then whatever material you already have. If you'd like to talk first, you can book a 15-minute call anytime.

Fill in one short form, send whatever you already have (logo, photos, service list, old website), then review the finished first version once. Everything else is on us.

Only if you want to. Share what you have (logo, photos, service list) and we'll use it. Have nothing ready? We'll write the copy and source suitable images so the site still ships in 72 hours.

Yes. We finish what you started by rebuilding it as a custom site from what you already made: your text, photos, logo and ideas. We don't log in and patch the builder template, and you end up owning the code. Same flat $499, first version within 72 hours of Ready to Build.

No problem, but the 72-hour guarantee covers our delivery, so if we're waiting on you, that time doesn't count against the clock. Once we have what we need, we move fast.

Yes. You review the complete first version and send us one consolidated list of changes. We make them, then launch.

One round after delivery is included: one consolidated list of changes, gathered in one message (including anyone else who needs a say). Because we collect everything up front, the first build is usually very close. Further changes are easy to make yourself, or we can help.

Simple: if we don't deliver the first version of your site within 72 hours of your project being Ready to Build, you get 100% of your money back. The guarantee is about us hitting the deadline.

The guarantee covers on-time delivery, not a change of heart. That's why we gather everything up front and give you a round of changes after. If we deliver on time and to brief, the work is done.

It lets us start the moment you're Ready to Build: no back-and-forth on invoices. And you're protected: miss the deadline, full refund.

Canadian businesses pay by Interac e-Transfer to billing@launch72.ca, with your business name as the message. Then tap "I've sent my payment" and we confirm it on our side. US businesses: we email you payment instructions within one business day.

On a leading global hosting network: free, for life, with unlimited bandwidth and SSL included. No monthly hosting bill, ever.

Yes. Your site runs on a leading global hosting network built for fast, secure sites like yours. The only thing you pay for is your domain.

About $15/year, paid directly to the domain registrar. If you already own one, we map it for free.

Yes. We handle the domain mapping as part of the build, whether you own one or need help registering a new one.

Yes. You own the code outright when it's delivered. No lock-in, no licence, no hostage situation. It's yours.

You can. Because you own the code and the site is standard, you (or any developer) can take it anywhere. We're not holding your site hostage to keep you paying.

Yes. It's served from 300+ global edge locations with SSL included, so it loads quickly and securely everywhere. Speed is also a ranking factor, so this helps your SEO too.

Yes. Small content changes like hours, prices, and copy you can make yourself in seconds. It's built to be easy to manage.

Send us a note and we'll turn it around fast. Larger updates or new sections can be quoted simply when you need them.

Yes. It keeps running with nothing for you to maintain. For businesses that want regular refreshes, ongoing options are available.

Absolutely. Start with a focused custom site that converts; when you outgrow it, we can grow it into more pages or features.

Yes. Reach us by email or WhatsApp. Small fixes are quick; anything larger we'll scope plainly.

It means once you're online, we can layer on AI that works for you: instant replies to enquiries, automatic review requests, booking and follow-up over email or WhatsApp. The website is the foundation those tools plug into.

The website is the core. Optionally: Google Business Profile setup and management, logo and brand design, ongoing local SEO, social media management, and bespoke AI automations, packaged as fixed-price Growth sprints from $699. All optional, nothing recurring unless you choose it.

It's your free Google Maps / "near me" listing. For local businesses it's one of the most valuable things you can have. We can set it up and optionally manage it so it stays active and answers reviews.

Yes. A clean text wordmark is included free; a fully designed logo and visual identity are available as an add-on.

Yes, selectively. Local SEO starts as a fixed Growth sprint: the Google Visibility Sprint is $699 for 30 days, and fuller SEO and AEO work sits in the Local Growth Sprint, $1,499 for 60 days. After a sprint, ongoing SEO or social can continue on a monthly retainer if we both agree. Social is included only when it matters to how your customers find you. See the Growth page for the sprints.

It's making your business easy for AI assistants to find, verify and quote when someone asks them for a recommendation instead of typing into a search box. In practice that's four things: structured data describing your business, a consistent name/address/phone everywhere, an llms.txt file, and genuine reviews.

No, and nobody honestly can. There's no ad slot to buy in an AI answer. AEO is an emerging, foundational practice. We build the structure that makes your business easy to read and verify; what any engine chooses to say isn't for sale.

They overlap more than they differ. SEO is about being findable in a list of links; AEO is about being quotable in an answer. The same foundations (accurate structured facts, real content, consistency everywhere) serve both.

Bespoke tools built around your business: instant replies to enquiries, automatic review requests, booking and follow-up by email or WhatsApp, and simple FAQ assistants that answer customers around the clock.

No. Most businesses start with just the website. We'll only suggest an add-on when it's genuinely worth it for you.

Yes. We build one site pro-bono each month for a registered Canadian non-profit: first come, first served, no fees. See the NGO Program page.

Yes. Refer a business that buys a Launch72 website and we send you $50. Existing clients and partners (accountants, designers, consultants and others whose clients ask them for a website) both qualify. See the Refer page.