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FAQ

Questions, answered.

Why This Matters

Do I really need a website if I get most work by referral?

Yes — because referrals check you out before they call. When someone hears your name, the first thing they do is Google you. No site, or an old one, and the referral cools before it reaches you. The website is the handshake before the handshake.

Isn't a Facebook or Instagram page enough?

Social is rented land — you don't control it, it's hard to find via search, and it rarely shows up for "near me" queries. A website is the home base everything else points to, and the one Google ranks.

Why does SEO matter for a small local business?

Because most local buying starts with a search — "plumber near me", "dentist [neighbourhood]". If you're not in those results, you're invisible at the exact moment someone's ready to spend. We build the foundation that lets you show up.

Will I actually rank on Google after this?

We build the on-page foundation that ranking depends on — fast load, mobile-friendly, proper local structure and data, clear service and location signals. Ranking then compounds over weeks as Google trusts the site; pairing it with a Google Business Profile speeds it up. We're honest about this: it's a foundation, not an overnight #1.

Why a Google Business Profile too?

It's your listing on Google Maps and in the "near me" pack — often the first thing people see. Set up well, it drives calls and directions on its own and reinforces your website's ranking. It's the highest-leverage move after the site.

Why now — what's the rush?

Two reasons. One, every week without a site is leads quietly going to competitors. Two, small businesses are about to be big winners of the AI shift — but only the ones already online. Getting found is step one to everything that comes next.

What does "ready for AI" actually mean?

It means once you're online, we can layer on AI that works for you: instant replies to enquiries, automatic review requests, booking and follow-up over email or WhatsApp. The website is the foundation those tools plug into.

My competitors don't have great websites either. Why bother?

That's the opportunity. In a field of weak or missing sites, a sharp, fast one makes you the obvious choice — for the same reason a clean storefront wins walk-ins.

I'm not tech-savvy. Is this going to be over my head?

No. Your only job is a 30-minute call. We handle the build, the copy, the photos, the hosting, the launch. Afterward, editing your hours or prices takes seconds.

Is a custom website really enough?

For most local businesses, yes — and on purpose. A focused custom site that loads instantly and guides visitors to one action converts better than a sprawling site nobody finishes reading. It covers who you are, what you do, proof, and how to reach you. If you outgrow it, we can grow it.

The Offer & Pricing

What's included in the $499?

A complete custom site: design, conversion copy written from your business, mobile optimization, local SEO foundation, a contact/booking setup, a free text wordmark, launch on your domain, and free hosting for life. You own the code when it's done.

Why is it only $499 — what's the catch?

No catch — two reasons. First, the model: we use AI to remove the busywork that makes agencies slow and expensive, keep real expertise on the judgment calls, and pass the savings to you instead of pocketing them. No monthly bill, no padded invoice. Second, the timing: $499 is our founding rate for our first 50 builds while we grow our portfolio. After 50, standard pricing applies — but the model stays the same, so it stays economical.

Do you use AI to build my site?

Yes — deliberately, and that's exactly why $499 is possible. AI handles the production busywork: drafts, boilerplate, the repetitive hours agencies bill you for. Experienced people handle everything that needs judgment — your positioning, your copy's tone, the design decisions, the final quality check. You get a custom site built around your business, not a template with your name dropped in.

What's NOT included?

Your domain (~$15/yr, paid to the registrar, not us), a fully designed logo (a free text wordmark is included; a custom logo is an add-on), and optional extras like Google Business Profile work, ongoing SEO, social management, or AI automations. We'll only ever suggest what's worth it for you.

Are there any monthly fees?

None from us. Hosting is free for life on Cloudflare. Your only recurring cost is your domain (~$15/yr). Optional services like SEO or social management are monthly only if you choose them.

Is the $499 a one-time payment?

Yes — one time, paid in full upfront, plus applicable taxes (HST).

Do you charge taxes on top?

Yes, applicable Canadian taxes (HST) are added to the $499.

Will the price really go up after 50 builds?

Yes — the founding rate ends at 50 builds, and standard pricing applies after that. What doesn't change is the model: AI does the busywork, people do the judgment, and the savings get passed on — so it will still cost a fraction of a traditional agency build. $499 is simply the best version of an already-fair deal.

Process & Timeline

How does the whole process work?

Book a free 30-min call → we lock the direction and scope on that call → we design and build → you get one day to approve or request a round of changes → you go live, in 72 hours.

When does the 72-hour clock start?

At your intake call. We deliver within 72 hours of that call.

What do I need to do, exactly?

About 30 minutes total. One call to align on direction and content, then a quick approval of the design. Everything else is on us.

Do I have to provide the content and photos?

Only if you want to. Share what you have — logo, photos, service list — and we'll use it. Have nothing ready? We'll write the copy and source suitable images so the site still ships in 72 hours.

What if I'm slow to send things or approve?

No problem — but the 72-hour guarantee covers our delivery, so if we're waiting on you, that time doesn't count against the clock. Once we have what we need, we move fast.

Can I make changes after I see it?

Yes. After delivery you get one day to approve or request one round of changes, which we turn around quickly.

How many rounds of revisions do I get?

One round after delivery is included — the direction is locked on the intake call so the first build is usually very close. Further changes are easy to make yourself, or we can help.

Guarantee & Payment

What's the money-back guarantee?

Simple: if we don't deliver your site within 72 hours of your intake call, you get 100% of your money back. The guarantee is about us hitting the deadline.

What if I just change my mind after it's built on time?

The guarantee covers on-time delivery, not a change of heart — that's why we lock the direction together on the call and give you a round of changes after. If we deliver on time and to brief, the work is done.

Why do you take payment upfront?

It lets us start immediately and hit the 72-hour window — there's no back-and-forth on invoices eating into your three days. And you're protected: miss the deadline, full refund.

Is payment secure?

Yes — payment is handled securely and confirmed before your intake call. We'll send you a simple, secure way to pay.

Hosting, Domain & Ownership

Where is my site hosted, and what does it cost?

On Cloudflare's global network — free, for life, with unlimited bandwidth and SSL included. No monthly hosting bill, ever.

So hosting is genuinely free forever?

Yes. Your site runs on Cloudflare's free tier, which is built for fast, secure static sites like yours. The only thing you pay for is your domain.

What does the domain cost?

About $15/year, paid directly to the domain registrar. If you already own one, we map it for free.

Can I use a domain I already own?

Yes. We handle the domain mapping as part of the build, whether you own one or need help registering a new one.

Do I own the website?

Yes — you own the code outright when it's delivered. No lock-in, no licence, no hostage situation. It's yours.

What happens if I want to leave or move it?

You can. Because you own the code and the site is standard, you (or any developer) can take it anywhere. We're not holding your site hostage to keep you paying.

Is my site fast and secure?

Yes — it's served from 300+ global edge locations with SSL included, so it loads quickly and securely everywhere. Speed is also a ranking factor, so this helps your SEO too.

Edits & After Launch

Can I edit the site myself after launch?

Yes — small content changes like hours, prices, and copy you can make yourself in seconds. It's built to be easy to manage.

What if I need a bigger change later?

Send us a note and we'll turn it around fast. Larger updates or new sections can be quoted simply when you need them.

Will the site stay up to date / keep working?

Yes. On Cloudflare it keeps running with nothing for you to maintain. For businesses that want regular refreshes, ongoing options are available.

Can I add more pages or features down the road?

Absolutely. Start with a focused custom site that converts; when you outgrow it, we can grow it into more pages or features.

Do you offer support after launch?

Yes — reach us by email or WhatsApp. Small fixes are quick; anything larger we'll scope plainly.

Add-On Services

What else do you offer besides websites?

The website is the core. Optionally: Google Business Profile setup and management, logo and brand design, ongoing local SEO, social media management, and bespoke AI automations. All optional, nothing recurring unless you choose it.

What's a Google Business Profile and do I need one?

It's your free Google Maps / "near me" listing. For local businesses it's one of the most valuable things you can have — we can set it up and optionally manage it so it stays active and answers reviews.

Can you design a real logo, not just text?

Yes. A clean text wordmark is included free; a fully designed logo and visual identity are available as an add-on.

Do you do ongoing SEO and social media?

Yes, for businesses that want to keep climbing and stay visible — ongoing local SEO and social media management are available monthly.

What are the AI automations?

Bespoke tools built around your business: instant replies to enquiries, automatic review requests, booking and follow-up by email or WhatsApp, and simple FAQ assistants that answer customers around the clock.

Do I have to buy any of the extras?

No. Most businesses start with just the website. We'll only suggest an add-on when it's genuinely worth it for you.

Free Build & NGO

How does the free website work?

Join the list. Each cycle, when the timer hits zero, we choose one business from the list and build their custom site free, in 72 hours. We pick based on fit and impact — it's our choice, not a random draw.

Is the free website really free? What's the catch?

Genuinely free — no cost. The only condition is the same one on every build, paid or free: we may feature your finished site and business name in our marketing. That's it.

Do you build free sites for non-profits?

Yes. We build one site pro-bono each cycle for a registered Canadian non-profit — first come, first served, no fees. See the NGO Program page.

Can I enter the free list more than once?

One entry per business. If you're not selected this cycle, you stay on the list and you're welcome to book a paid build anytime to skip the wait.