Logo & brand identity
Look the part: logo & brand identity for small business.
Every $499 Launch72 site ships with a clean text wordmark: simple, and free. But a wordmark alone can only take a brand so far. Look the Part is for owners ready to look like an established business, not just a new one: a full designed logo, a proper set of colors and type, and a visual identity that carries across your site, your Google Business Profile, and your social pages. Same business, same name, but now it looks like one thing everywhere, instead of a slightly different version on every page people find you on.
What’s included
Full logo design
A real, designed logo, not the free text wordmark. We explore concepts, refine the one that fits, and hand you final files ready to use everywhere.
Visual identity system
Colors, type, and the supporting pieces that pair with your logo, so everything you put out looks like it came from the same business.
Your website, updated
Your new logo and identity go into the site itself, replacing the free wordmark so the whole build matches.
Google Business Profile
Your listing carries the same logo and look, so the first thing people see in search matches what they see on your site.
Social profiles
Instagram, Facebook, wherever you show up. Profile photos and headers carry the same mark and colors, so nothing looks mismatched when people find you there.
How it plugs into your $499 site
Add it when you build your $499 site, or come back for it later once you’ve seen the free wordmark in action and decided you want more. Either way, Look the Part slots onto your existing build without a rebuild: your site, listing, and socials just get updated to match. There’s no fixed price attached; we’ll look at your business and quote it plainly once we know what you need. The free wordmark is enough for plenty of businesses. This is for the ones ready to level up.
Reviews
What clients say.
“I spent weeks trying to build our website myself using AI… Launch72 stepped in, took the time to deeply understand our business, and brought our vision to life.”
“They translated a large amount of information into a website that is professional, accessible, easy to navigate, and aligned with our message…”
“It was done in days, not months, and at a fraction of what we'd been quoted elsewhere. Parents now find us, understand what we do, and reach out before they even call.”
“TJ listened to every detail of what we needed… The final website looks beautiful, works seamlessly on mobile and desktop, and perfectly reflects our community's mission.”
“They were incredibly responsive, listened carefully to exactly what I wanted, and delivered a website that turned out even better than I imagined.”
“We had received quotes of $2,000 and up from other agencies, but Launch72 completely revamped our site for an incredibly reasonable flat rate of just $499, and delivered the finished product in just 72 hours.”
“Instead of handing us a tedious questionnaire, TJ simply had a conversation with us to understand our vision, went away, and built the entire site from scratch. Within 72 hours, he delivered a complete, live, and professional first draft.”
FAQ
Logo & brand identity: your questions
What else do you offer besides websites?
The website is the core. Optionally: Google Business Profile setup and management, logo and brand design, ongoing local SEO, social media management, and bespoke AI automations, packaged as fixed-price Growth sprints from $699. All optional, nothing recurring unless you choose it.
Can you design a real logo, not just text?
Yes. A clean text wordmark is included free; a fully designed logo and visual identity are available as an add-on.
Do I have to buy any of the extras?
No. Most businesses start with just the website. We'll only suggest an add-on when it's genuinely worth it for you.