Last updated November 2026
Privacy Policy
Launch72 ("we", "us") is a Toronto-based web design studio serving small businesses across the US and Canada. This policy explains, in plain language, what personal information we collect, why, and your choices. It is written with Canada's PIPEDA in mind.
What we collect
When you start a website or submit a form: your name, business name, phone number, email address, website and industry, plus how you found us.
When you submit the lead form on our Build page: your business name, your name, phone number, and a short description of your business.
When you contact us by email or WhatsApp: whatever details you choose to share.
With any form you submit: the page you sent it from and how you reached our site (campaign tags or the referring website), so we know which channels bring us clients.
Automatically, for analytics: standard usage data via Google Analytics (pages viewed, approximate location, device/browser), set through cookies.
Why we collect it
To respond to your enquiry, scope and build your website, and provide support.
To build your website, run the NGO and referral programs, and understand which channels bring us clients.
If you opt in, to send occasional project updates via our newsletter. This is optional and never required to submit a form.
To understand how the site is used so we can improve it.
Your choices and consent
The newsletter checkbox is unchecked by default and optional. You can unsubscribe at any time using the link in any email, or by emailing us.
You can ask us to access, correct, or delete the personal information we hold about you at any time.
Sharing, retention, and security
We do not sell your personal information, ever.
We use a small number of service providers to operate: our own enquiry system, which runs on our hosting provider and saves each form you submit and emails us about it; an automated spam check from our hosting provider that runs when you submit a form and looks at technical signals from your browser; Google Workspace (Sheets) for a working copy of form submissions; and Google Analytics for usage data. They process data only to provide their service.
We keep your information only as long as needed for the purposes above, then delete it. We take reasonable measures to protect it.
Contact
For any privacy request or question, email sales@launch72.ca. We're based in Toronto, Ontario, Canada.