Answer engine optimization
AEO services: be the answer, not just a link.
A growing share of customers no longer scroll a page of links. They ask an assistant — ChatGPT, Perplexity, Google’s AI answers, the assistant built into their phone — and act on what it says. Answer engine optimization is the work of making your business easy for those systems to find, verify and quote. It is an emerging, foundational practice: we build the structure, and we don’t pretend anyone can buy a place in an AI’s answer.
What we actually do
Structured data
Schema.org markup, in JSON-LD, stating plainly what your business is, what it offers, where it operates and what customers have said — instead of leaving an engine to infer it from prose.
Consistent NAP
One name, one address, one phone number, matching everywhere it appears: your site, your Google Business Profile, directories and citations. Inconsistency is the quiet reason a business is hard to verify.
An llms.txt file
A plain-text file at the root of your site that states your offer, pricing and key pages in clean declarative sentences — written for machines that read rather than crawl.
Genuine reviews
Real reviews on the profiles that matter. Answer engines lean heavily on ratings when recommending a local provider. Real ones only — invented reviews are worse than none.
Answer-first content
Pages that answer the question in the first paragraph, with the follow-up questions people actually ask laid out underneath. That structure is what gets extracted and quoted.
Why this is worth doing early
The businesses that are easy to quote today are the ones being quoted while everyone else is still arguing about whether this matters. None of the work is speculative either — structured data, consistent listings and real reviews are the same signals that have always helped ordinary local search. You are not betting on a channel. You are making your facts legible.
Start with the background: what answer engine optimization actually is, then how to get your business found in AI search.
How it fits with everything else
Every $499 site ships with the foundation this builds on — clean structure, schema, an llms.txt file. AEO is the ongoing half: keeping the facts current as your services change, and building the citations and reviews that make you verifiable.
It pairs with ongoing local SEO and Google Business Profile management, which is where most of the consistent, verifiable business detail comes from in the first place. Building a new site? Start with web design in Toronto.
Reviews
What clients say.
“Our practice has grown almost entirely by word of mouth, but our website never reflected the care families feel in our clinics. Launch72 changed that. The team understood our approach to painless, child-friendly dentistry and built a beautiful, fast site that finally does it justice — all four locations, our full range of care, and our reviews right up front. It was done in days, not months, and at a fraction of what we'd been quoted elsewhere. Parents now find us, understand what we do, and reach out before they even call.”
“When starting canamfleetsafety.com, our team was completely overwhelmed by the “business startup madness.” We knew we needed a website, but we had no clue how to structure our content or properly highlight our offerings. A referral brought us to TJ at Launch72.ca, and the experience completely exceeded our expectations. Instead of handing us a tedious questionnaire, TJ simply had a conversation with us to understand our vision, went away, and built the entire site from scratch. Within 72 hours, he delivered a complete, live, and professional first draft. It gave us massive peace of mind while we tackled the rest of our launch checklist. The speed, expertise, and customer care were so exceptional that Launch72 is now handling all of our digital marketing moving forward. Thank you, TJ and the Launch72 team!”
“Working with Launch72.ca to build aimstrucktraining.com was an absolute game-changer for our business. Prior to reaching out, our website was extremely basic, lacking in detail, and did not reflect the professional standard of our brand. We had received quotes of $2,000 and up from other agencies, but Launch72 completely revamped our site for an incredibly reasonable flat rate of just $499, and delivered the finished product in just 72 hours. The process was seamless, the communication was clear, and the final design looks fantastic. We are thrilled with the outcome and would gladly recommend their services to anyone looking for rapid, top-tier web development.”
FAQ
AEO: your questions
What does "ready for AI" actually mean?
It means once you're online, we can layer on AI that works for you: instant replies to enquiries, automatic review requests, booking and follow-up over email or WhatsApp. The website is the foundation those tools plug into.
What is answer engine optimization (AEO)?
It's making your business easy for AI assistants to find, verify and quote when someone asks them for a recommendation instead of typing into a search box. In practice that's four things: structured data describing your business, a consistent name/address/phone everywhere, an llms.txt file, and genuine reviews.
Can you guarantee my business shows up in ChatGPT or AI answers?
No, and nobody honestly can — there's no ad slot to buy in an AI answer. AEO is an emerging, foundational practice. We build the structure that makes your business easy to read and verify; what any engine chooses to say isn't for sale.
Is AEO different from SEO?
They overlap more than they differ. SEO is about being findable in a list of links; AEO is about being quotable in an answer. The same foundations — accurate structured facts, real content, consistency everywhere — serve both.