Process & timeline
How long does it take to build a website?
A website can take anywhere from a weekend (a DIY builder) to three months or more (a traditional agency) — the timeline depends almost entirely on how much back-and-forth is built into the process, not on how good the final site is.
Why agency timelines stretch out
A typical agency engagement involves multiple discovery meetings, a design-review round, a development phase, a QA phase, and revisions at each stage — each with its own scheduling gap while people wait for feedback or availability. None of that time is spent actually building; it's spent waiting between steps.
That's not incompetence — it's how a large team with many clients has to operate. But it means a 6-week project often has less than a week of actual production time inside it.
What actually compresses a timeline
Three things make a fast build possible:
- Locking the direction in one conversation instead of multiple review rounds
- A production process where AI handles repetitive setup work, freeing experienced people to focus only on judgment calls
- A single point of contact instead of a project being handed between departments
How a 72-hour build actually works
Launch72's process: a free 30-minute intake call to lock the direction and gather what you have (logo, photos, service list — or nothing at all, we'll write the copy and source images), then design and build, then one day for you to review and request a single round of changes. The clock starts at the intake call and the site is live within 72 hours.
If we're waiting on something from you — final approval, a missing detail — that wait time doesn't count against the 72 hours. Once we have what we need, we move fast.
FAQ
Related questions
How does the whole process work?
Book a free 30-min call → we lock the direction and scope on that call → we design and build → you get one day to approve or request a round of changes → you go live, in 72 hours.
When does the 72-hour clock start?
At your intake call. We deliver within 72 hours of that call.
What can delay a build?
Waiting on you — content, photos, or an approval. The clock pauses while we wait, then picks up again, so a slow reply moves the finish line rather than eating the build time.
Can it be done faster than 72 hours?
72 hours is what we commit to and what the guarantee is measured against. We don't promise anything shorter.
How much of my time does it take?
One intake call, then approvals. You don't need to project-manage it.
What happens after launch?
One round of revisions is included, hosting is free for life on Cloudflare, and you own the code — so you're not tied to us afterwards.